The outdoor retail industry in the US is a multi-billion dollar market that caters to the needs of enthusiasts who love to explore the great outdoors. From camping gear to hiking boots, this industry has it all. But which company reigns supreme as the largest outdoor retailer in the US? In this comprehensive overview, we’ll take a closer look at the biggest players in the game and what sets them apart from the rest. So, buckle up and get ready to discover which company is leading the charge in the world of outdoor retail.
The Outdoor Retail Landscape in the US
The Evolution of Outdoor Retail
From Mountain Climbing to Mass Market
The evolution of outdoor retail in the US can be traced back to the early 20th century when mountain climbing and outdoor activities first gained popularity. Initially, outdoor gear was sold through small specialty stores catering to enthusiasts of specific activities such as hiking, camping, and climbing. However, as the popularity of outdoor activities grew, so did the demand for specialized gear, leading to the emergence of larger retail chains.
The Rise of Outdoor Pursuits
The rise of outdoor pursuits in the US can be attributed to several factors, including the expansion of the national park system, the growth of the backpacking and camping movements, and the increased accessibility of outdoor activities to the general public. As more people began to explore the great outdoors, the demand for specialized gear and equipment grew, leading to the development of the outdoor retail industry.
The Emergence of Outdoor Retail Chains
As the popularity of outdoor activities continued to grow, retailers recognized the potential for a mass market and began to offer a wider range of products to a broader audience. This led to the emergence of larger outdoor retail chains, such as REI and Eastern Mountain Sports (EMS), which offered a one-stop-shop for all outdoor gear and apparel needs. These retailers not only catered to experienced outdoor enthusiasts but also to casual users who were looking for quality gear for their weekend adventures.
The Current State of Outdoor Retail
Market Segmentation
Today, the outdoor retail industry is highly segmented, with retailers catering to specific activities and customer segments. This has led to the emergence of specialized retailers such as Backcountry, which focuses on backcountry skiing and snowboarding, and Cotopaxi, which specializes in sustainable outdoor apparel. Additionally, larger retailers such as REI and EMS have also adapted to the changing market by offering specialized gear and apparel for specific activities.
The Impact of Online Retail
The rise of online retail has had a significant impact on the outdoor retail industry, with many retailers now offering online shopping options in addition to their brick-and-mortar stores. Online retail has not only increased accessibility for customers but has also allowed retailers to reach a wider audience, including customers in remote areas that may not have access to a physical store. However, online retail has also led to increased competition, with many retailers now offering similar products and services, making it more challenging for smaller retailers to compete.
The Top Players in US Outdoor Retail
REI
A Brief History of REI
REI, or Recreational Equipment Inc., was founded in 1938 by a group of outdoor enthusiasts who shared a passion for mountaineering and a desire to provide high-quality outdoor gear to fellow enthusiasts. The company began as a small store in Seattle, Washington, specializing in climbing and backpacking equipment. Over the years, REI has expanded its product offerings to include a wide range of outdoor gear and apparel, while maintaining a strong commitment to the core values of the outdoor community.
From Backpacking to the Mall
From its humble beginnings as a small store catering to climbers and backpackers, REI has grown into a retail giant with over 160 stores across the United States. Today, REI is known for its comprehensive selection of outdoor gear and apparel, as well as its commitment to sustainability and environmental responsibility.
The Co-op Model
One of the unique aspects of REI’s business model is its co-op structure. Members of the co-op, which includes both customers and employees, share in the profits of the company through a dividend system. This model has helped to foster a sense of community and shared ownership among REI’s customers and employees, creating a loyal following and a strong sense of brand identity.
Expansion and Growth
Over the years, REI has continued to expand and grow, both in terms of its product offerings and its physical presence. In addition to its flagship store in Seattle, REI now has locations in major cities across the United States, as well as an extensive online presence. The company has also diversified its product offerings to include a wide range of outdoor gear and apparel for activities such as camping, hiking, cycling, and skiing.
REI Today
Today, REI is a leading player in the US outdoor retail industry, with a reputation for quality products and a commitment to sustainability and environmental responsibility. The company has embraced the digital age, with a robust online presence and a mobile app that allows customers to easily browse and purchase products.
The Digital Transformation
In recent years, REI has undergone a digital transformation, investing in technology and digital platforms to enhance the customer experience. The company’s website and mobile app offer a seamless shopping experience, with features such as personalized recommendations and easy checkout. REI has also embraced social media, using platforms such as Instagram and Twitter to connect with customers and share inspiration and tips for outdoor adventures.
The Future of Retail
As the retail landscape continues to evolve, REI is well-positioned to continue its growth and success. With a strong commitment to sustainability and environmental responsibility, a loyal customer base, and a focus on the digital experience, REI is poised to remain a leader in the US outdoor retail industry for years to come.
Bass Pro Shops
The Founding of Bass Pro Shops
- From a Humble Beginning
Bass Pro Shops was founded in 1972 by John Morris, who started the business in the back of his father’s liquor store in Springfield, Missouri. Morris’s passion for fishing and the outdoors drove him to create a store that would cater to people who shared his interests. He began by selling fishing tackle from the back of his father’s store, and as demand grew, he expanded his offerings to include hunting and camping gear.
The Expansion of Bass Pro Shops
Morris’s business continued to grow, and he began to expand his store by adding more square footage and relocating to larger spaces. In 1984, he opened his first full-sized Bass Pro Shops store in Kansas City, Missouri. The store was over 50,000 square feet and featured a large indoor fish tank, a shooting range, and a boat showroom. This new store design became the template for future Bass Pro Shops locations.
The Acquisition of Cabela’s
In 2017, Bass Pro Shops acquired Cabela’s, another major outdoor retailer. The acquisition allowed Bass Pro Shops to expand its reach and offer a wider range of products to customers. The two companies combined their expertise and resources to create a stronger, more competitive outdoor retailer.
Bass Pro Shops Today
The Evolution of the Retail Experience
Today, Bass Pro Shops continues to evolve its retail experience by incorporating technology and interactive exhibits into its stores. The company’s stores feature large indoor aquariums, 3D archery ranges, and a virtual reality shooting range, providing customers with a unique and immersive shopping experience.
The Importance of Conservation
Bass Pro Shops has a strong commitment to conservation and supports various conservation initiatives. The company has partnered with organizations such as Ducks Unlimited and Trout Unlimited to protect and restore wetlands and streams. Bass Pro Shops also operates an Orlando, Florida-based conservation education center, which provides educational programs and exhibits to promote conservation and outdoor recreation.
Cabela’s
The Founding of Cabela’s
- From a Catalog to a Retail Giant
In 1961, Cabela’s was founded by Jack Cabela and his wife, Mary. Initially, the company started as a small mail-order business that sold fishing equipment. Over the years, Cabela’s expanded its product offerings to include hunting, camping, and outdoor gear.
In 1984, Cabela’s opened its first retail store in Kalispell, Montana. The store featured a large selection of outdoor gear, including fishing and hunting equipment, clothing, and footwear. The store also featured a large indoor aquarium, which showcased various species of fish.
The Acquisition by Bass Pro Shops
In 2017, Cabela’s was acquired by Bass Pro Shops, another major player in the outdoor retail industry. The acquisition was seen as a way for both companies to strengthen their positions in the market and to compete with other outdoor retailers.
Cabela’s Today
The Integration with Bass Pro Shops
After the acquisition, Cabela’s and Bass Pro Shops began integrating their operations. This included sharing resources and technology, as well as consolidating their distribution centers.
The Future of Cabela’s
Despite the integration with Bass Pro Shops, Cabela’s has continued to operate as a separate brand. However, some changes have been made to the company’s operations, including the closure of some stores and the reduction of staff.
Looking to the future, Cabela’s is expected to continue to focus on its core customer base of outdoor enthusiasts. The company is likely to continue to expand its product offerings and to explore new ways to engage with customers, both in-store and online.
Backcountry
The Rise of Backcountry
Backcountry, formerly known as “Cottonwood Outdoor” was founded in 1995 by Jim Gorman and W.L. Gore & Associates, Inc. Initially, the company was established to provide backcountry skiers with a wide range of high-quality products, including ski touring gear, clothing, and camping equipment. The first store was opened in Salt Lake City, Utah, and since then, the company has grown to become one of the largest outdoor retailers in the United States.
From a Ski Bum’s Dream to a Retail Powerhouse
Backcountry started as a small, local ski shop in Utah, but it quickly gained popularity among skiers and outdoor enthusiasts due to its wide range of products and excellent customer service. As the company grew, it expanded its product line to include a wide range of outdoor gear, including camping equipment, hiking boots, and outdoor apparel. Today, Backcountry is a retail powerhouse with over 100 retail locations across the United States and a robust e-commerce platform that serves customers all over the world.
The Shift to E-commerce
In recent years, Backcountry has shifted its focus to e-commerce, and it has become one of the largest online outdoor retailers in the United States. The company’s e-commerce platform offers a wide range of products, including ski equipment, camping gear, and outdoor apparel from top brands such as Patagonia, The North Face, and Columbia. Backcountry’s e-commerce platform also offers a wide range of services, including free shipping on orders over $50, a price match guarantee, and a robust customer service team that is available 24/7 to assist customers with any questions or concerns.
Backcountry Today
Today, Backcountry is a leading outdoor retailer that offers a wide range of products and services to customers all over the world. The company’s product line has expanded to include a wide range of outdoor gear, including ski equipment, camping gear, hiking boots, and outdoor apparel. In addition, Backcountry has also become a leader in sustainability, and the company is committed to reducing its environmental impact by using sustainable materials and reducing waste in its operations.
The Expansion of Product Lines
Backcountry has expanded its product line to include a wide range of outdoor gear, including ski equipment, camping gear, hiking boots, and outdoor apparel. The company’s product line is constantly evolving, and it offers a wide range of products from top brands such as Patagonia, The North Face, and Columbia. Backcountry also offers a wide range of services, including free shipping on orders over $50, a price match guarantee, and a robust customer service team that is available 24/7 to assist customers with any questions or concerns.
The Focus on Sustainability
Backcountry has become a leader in sustainability, and the company is committed to reducing its environmental impact by using sustainable materials and reducing waste in its operations. The company has implemented several initiatives to reduce its carbon footprint, including using renewable energy sources, reducing waste in its supply chain, and sourcing sustainable materials for its products. In addition, Backcountry also partners with several organizations to promote sustainability and protect the environment, including 1% for the Planet and the Conservation Alliance.
Eastern Mountain Sports (EMS)
The Founding of EMS
From a Garage to a Retail Icon
In 1961, the concept of Eastern Mountain Sports (EMS) was born out of a necessity for quality outdoor gear. The co-founders, Dick, Jan, and Geoffrey Hellmann, began their venture from the comfort of their family garage in Massachusetts. The initial product line comprised of only eight products, which included climbing hardware, packs, and a few ropes. However, it was the passion and vision of the founders that laid the foundation for what would later become a retail icon.
The Growth of EMS
EMS experienced a meteoric rise, driven by a growing interest in outdoor activities and a need for specialized gear. As the popularity of rock climbing and backpacking increased, so did the demand for EMS’s products. This demand fueled the company’s growth, and they soon expanded their product offerings to include clothing, footwear, and camping equipment. In 1971, EMS issued its first catalog, showcasing the company’s evolution from a small garage operation to a full-fledged outdoor retailer.
EMS Today
Today, EMS has evolved into a multi-channel retailer, offering a diverse range of products and services to cater to the ever-growing outdoor enthusiast market. With over 500 retail locations across the United States and a robust e-commerce platform, EMS continues to be a dominant player in the outdoor retail industry.
The Challenges of Competition
As the outdoor retail market has become increasingly competitive, EMS has faced numerous challenges, including the emergence of direct-to-consumer brands and the growing influence of e-commerce. To remain relevant, EMS has had to adapt its business model, embracing digital transformation and focusing on customer experience.
The Focus on Innovation
To stay ahead of the competition, EMS has maintained a strong commitment to innovation. The company has been at the forefront of developing new technologies and materials, such as waterproof-breathable fabrics and durable outdoor gear. Additionally, EMS has been actively involved in sustainability initiatives, working to minimize its environmental impact and promote responsible outdoor practices.
Overall, Eastern Mountain Sports’ rich history, dedication to innovation, and focus on the customer experience have made it a beloved brand among outdoor enthusiasts, solidifying its position as one of the top players in the US outdoor retail industry.
Patagonia
The Founding of Patagonia
Patagonia was founded in 1972 by two men, Yvon Chouinard and his business partner, Malinda Margolis. The company began as a small retailer of climbing gear, but quickly expanded to include a wide range of outdoor apparel and equipment.
From Rock Climbing to Fashion
Chouinard, a passionate rock climber, was frustrated with the poor quality and limited selection of climbing gear available at the time. He began making his own gear, and soon became known for his innovative designs and commitment to quality. As the company grew, it expanded its product line to include a wide range of outdoor apparel and equipment, including ski clothing, backpacking gear, and even beachwear.
The Growth of Patagonia
Over the years, Patagonia has become one of the most well-known and respected brands in the outdoor industry. The company has continued to innovate and push the boundaries of what is possible in outdoor gear and apparel, while maintaining a strong commitment to environmental responsibility and sustainability. Today, Patagonia is a multi-billion dollar company with a global presence, and is known for its high-quality products, strong brand identity, and commitment to environmental activism.
The Future of Outdoor Retail in the US
Market Trends
The Continued Growth of E-commerce
- The COVID-19 pandemic accelerated the growth of e-commerce in the outdoor retail industry, driving many customers to shop online for convenience and safety.
- The trend towards e-commerce is expected to continue as more consumers become comfortable with online shopping and as retailers continue to invest in their digital platforms.
- This shift towards e-commerce is expected to have a significant impact on the outdoor retail industry, as it will require retailers to adapt their business models and compete with the convenience and reach of online marketplaces.
The Rise of Direct-to-Consumer Brands
- The rise of direct-to-consumer (DTC) brands in the outdoor retail industry has disrupted traditional retail models and challenged established brands.
- DTC brands are able to leverage digital marketing and social media to build direct relationships with customers, allowing them to bypass traditional retail channels and sell products directly to consumers.
- This trend towards DTC brands is expected to continue as more entrepreneurs enter the market and as consumers increasingly seek out unique and authentic products.
The Importance of Sustainability
- Sustainability is becoming an increasingly important factor for consumers in the outdoor retail industry, as they seek out products that are environmentally friendly and socially responsible.
- Many retailers are responding to this trend by implementing sustainable practices throughout their supply chains, from sourcing materials to manufacturing and distribution.
- This focus on sustainability is expected to continue as consumers become more aware of the environmental impact of their purchases and as retailers seek to differentiate themselves in a crowded market.
The Challenges Ahead
The Impact of Climate Change
The impact of climate change on the outdoor retail industry cannot be ignored. As the Earth’s temperature continues to rise, outdoor activities like hiking, camping, and skiing are becoming less predictable and more dangerous. For example, the ski season is becoming shorter, and the snow is disappearing earlier, which affects the revenue of ski resorts and retailers that sell ski equipment. Moreover, the extreme weather conditions like wildfires, floods, and heatwaves are becoming more frequent, which can disrupt the supply chain and force retailers to close their stores temporarily. Therefore, the outdoor retail industry needs to be prepared for the changing climate conditions and develop products and services that can adapt to these changes.
The Threat of Fast Fashion
The rise of fast fashion has been a significant challenge for the outdoor retail industry. Fast fashion brands like Zara, H&M, and Forever 21 have been copying the styles and designs of outdoor brands, and selling them at a lower price point. This has led to a decline in sales for outdoor retailers, especially for those who sell basic and casual clothing items. Furthermore, fast fashion brands have been able to respond quickly to changing fashion trends, which has made it difficult for outdoor retailers to keep up with the competition. To counter this threat, outdoor retailers need to focus on their unique selling points, such as quality, durability, and functionality, and offer products that cannot be easily replicated by fast fashion brands.
The Need for Innovation
Innovation is critical for the survival of outdoor retailers in the US. With the increasing competition from fast fashion brands and the changing climate conditions, outdoor retailers need to find new ways to differentiate themselves from their competitors. This can be achieved by developing new products and services that meet the needs of their customers, such as sustainable and eco-friendly products, virtual reality experiences, and personalized recommendations. Additionally, outdoor retailers can collaborate with technology companies to create innovative products that enhance the customer experience, such as wearable technology and augmented reality. By embracing innovation, outdoor retailers can stay ahead of the competition and remain relevant in the rapidly changing retail landscape.
The Opportunities Ahead
The future of outdoor retail in the US is bright, with numerous opportunities on the horizon. The following are some of the most significant opportunities that outdoor retailers should keep an eye on:
The Growing Popularity of Outdoor Pursuits
One of the most significant opportunities in the outdoor retail industry is the growing popularity of outdoor pursuits. As more people seek to connect with nature and engage in activities such as hiking, camping, and rock climbing, the demand for outdoor gear and apparel is increasing. This trend is driven by a desire for adventure, a growing awareness of the importance of outdoor activities for physical and mental health, and a general interest in exploring the great outdoors.
The Rise of Experiential Retail
Another opportunity in the outdoor retail industry is the rise of experiential retail. As consumers seek more immersive and engaging shopping experiences, outdoor retailers have an opportunity to differentiate themselves by offering unique and memorable experiences. This could include everything from interactive displays and workshops to guided outdoor adventures and exclusive access to outdoor destinations. By offering more than just products, outdoor retailers can create a deeper connection with customers and foster brand loyalty.
The Potential for Cross-Industry Collaboration
Finally, there is significant potential for cross-industry collaboration in the outdoor retail industry. By partnering with other industries such as technology, sustainability, and tourism, outdoor retailers can tap into new markets and create innovative products and services. For example, outdoor retailers could collaborate with technology companies to develop wearable technology for outdoor activities, or partner with sustainability-focused companies to develop eco-friendly gear and apparel. By working together, outdoor retailers can leverage the strengths of other industries to create new opportunities for growth and innovation.
FAQs
1. Who is the largest outdoor retailer in the US?
Answer:
The largest outdoor retailer in the US is REI (Recreational Equipment Inc.). REI is a member-owned cooperative that operates over 160 stores across the country, primarily in urban and suburban areas. REI offers a wide range of outdoor gear, clothing, and accessories for activities such as hiking, camping, cycling, and skiing. The company also has a strong online presence and offers a variety of services to its members, including rentals, classes, and adventure travel trips.
2. What makes REI the largest outdoor retailer in the US?
REI’s success can be attributed to several factors. Firstly, the company has a strong commitment to providing high-quality products and excellent customer service. REI’s members are also invested in the company’s success, which creates a sense of loyalty and community among customers. Additionally, REI has a robust e-commerce platform that allows customers to easily browse and purchase products online. The company also has a dedicated customer service team that is available to assist with any questions or concerns.
3. Are there any other large outdoor retailers in the US?
Yes, there are several other large outdoor retailers in the US. Some of the most notable include Eastern Mountain Sports (EMS), Bass Pro Shops, Cabela’s, and Backcountry. Each of these companies has a unique focus and offers a range of products and services to outdoor enthusiasts.
4. How does REI compare to other outdoor retailers in terms of product selection and prices?
REI offers a wide range of products for outdoor enthusiasts, including camping gear, hiking boots, climbing equipment, and ski apparel. The company also offers a variety of exclusive brands and products that are not available at other retailers. In terms of prices, REI tends to be competitive with other outdoor retailers, although some customers may find better deals on certain items at other stores. Ultimately, the best choice will depend on the specific needs and preferences of each customer.
5. Are there any challenges facing the outdoor retail industry in the US?
Yes, there are several challenges facing the outdoor retail industry in the US. One of the biggest challenges is the increasing popularity of online shopping, which has led to decreased foot traffic in brick-and-mortar stores. Additionally, environmental concerns and sustainability have become more important to consumers, which has led to increased demand for eco-friendly products and practices. Finally, the COVID-19 pandemic has had a significant impact on the industry, with many retailers experiencing decreased sales and uncertainty about the future.
